AN ICONIC STYLE
(Photo by Jacob Gonzalez, cropped for social)
Announcing Major League Soccer legend Gyasi Zardes as a new Austin FC player. Iconic not only for his play, but also for his bleached hair that serves to make him easier to spot to his grandparents.
Project Responsibilities
Digital and Channel Strategy
Narrative Support
Player outreach for collaboration on Instagram
Recording and Reporting of Social Metrics
BUILDING HYPE
Worked with Austin FC’s photo department to select an asset for use as a teaser. Gyasi’s hair is one of his most distinguishing qualities, so cropping photos from his announcement shoot to feature only his blonde curls allowed for unique supplemental content to his official announcement.
“W marketing team.”
“This social media team is so good.”