THE NATURE OF ATX IN EVERY THREAD

(Photo by Jacob Gonzalez)

Launching Austin FC’s 2026 Secondary Kit. ‘The Rooted Kit’ celebrates Austin’s connection to the outdoors and pays homage to the city’s natural beauty.

Project Responsibilities

  • Digital and Channel Strategy

  • Narrative Support

  • Copywriting

  • Recording and Reporting of Social Metrics

  • Player outreach to provide suggested copy + assets for their individual channels

EXTENDING THE NARRATIVE

Worked with Austin FC’s brand and photo department to supplement the launch with a full grid takeover and collaborations with Austin FC players.