LEVERAGING SOCIAL PRESENCE
AUSTIN FC x MATTHEW MCconaughey
As Minister of Culture and minority owner of Austin FC, Matthew McConaughey was a frequent visitor to Q2 Stadium. From creating a viral moment with his finish alongside soccer influencer Street Panna to taking in matchdays with Woody Harrelson, utilizing MOC’s presence was an important tool in reaching a global audience.
AUSTIN FC x MARK HENRY
A WWE Hall of Famer and Austin, TX resident, Mark Henry attended an Austin FC match and performed The Heartbeat of Austin, the club’s pre-match ritual. Leading up to his appearance, I led outreach to All Elite Wrestling to secure a collaboration post on Instagram and created the social campaign.
AUSTIN FC x JENSENNOTBUTTON
English content creator covering non-league matches and reviewing beers and burgers. Jensen attended an Austin FC match, documenting his first MLS experience and the world-class food served at Q2 Stadium. The appearance grew the Austin FC social audience in the United Kingdom and showcased Q2 Stadium as the place to be.