AUDIENCE GROWTH
I UTILIZE THE FOLLOWING TO ENGAGE AUDIENCES, BUILD AND MAINTAIN COMMUNITIES, AND ACHIEVE SET GOALS
EMERGING PLATFORMS
From YouTube to TikTok, the ways an audience consumes content and the content they want to see are always evolving. I aim to tailor content to the platforms that best suit it through tone, pacing, and watchability.
ANALYTICS & REPORTING
Utilizing current trends while maintaining analytically proven methods to drive tangible results. Analytics platforms such as Sprout Social and Emplifi allow me to achieve a non-subjective view of social performance and make those metrics visible to leadership.
LEVERAGING PAID
Supplementing strong, brand-consistent content through paid media has been a key tool in increasing reach and driving conversions.